Asos have recently launched gender neutral, fully inclusive clothing brand Collusion. The range, which was released on October 1st is a culmination of the work from 6 young designers, and prides itself on being fully sustainable and affordable for all, with some pieces starting at £5.00.
Vogue Fashion
Chidera Eggerue, one of the founding collaborators of Collusion, says, “It’s something that has been built with intention and has taken a while to craft through so many delicate and fragile conversations.”
This launch comes at a time where “fast fashion” is managing to thrive, with many consumers wanting the latest trends as soon as they are seen on the catwalk. But despite this, an increasing number of people are beginning to understand where their clothes are being produced, and are demanding change. With interest in sustainable living and veganism peaking, is it time we say goodbye to clothes that are ruining the environment? Many people are choosing to instead buy clothes that are “slow produced” and better quality, conscious about the ethics surrounding fashion.
According to the Environmental Audit Committee, the UK’s consumption of new clothing is the highest in Europe, and the effects of fast fashion can be devastating.
Mary Creagh MP, the Chair of the Environmental Audit Committee, said: “Our recent evidence hearing raised alarm bells about the fast growing online-only retail sector. Low quality £5 dresses aimed at young people are said to be made by workers on illegally low wages and are discarded almost instantly, causing mountains of non-recycled waste to pile up.”
Lu Yen Roloff, of environmental organisation Greenpeace, said: “Transparency is key if we want to demand change. We need to ask brands to come clean about wages, workplace safety, environmental policy, the use of polyester and textile recycling; and demand for high quality, durable clothes from brands instead of cheap throw-away fashion.”